Hyatt Regency Paris: How to boost sales with a 3D Application?


In the ever-changing hotel industry, staying at the forefront of innovation is essential to attracting and retaining customers. With this in mind, theHyatt Regency Parislocated in the heart of the French capital, has decided to embark on an ambitious renovation project. To promote this major transformation and provide a realistic overview of the hotel's future layout, the ACCOR HOTELS group called on the studio OHRIZONan agency specializing in the creation of hotel applications.

The Renovation Challenge

The renovation of the Hyatt Regency Paris Hotel was a major project requiring an innovative approach to promote the future facilities to customers.

With its 34 floors and 995 rooms, this is one of the largest hotels in Paris.

However, only 193 rooms were open to the public during the renovation work, making it difficult to visualize the future layout.

3D Application Creation

To meet this challenge, OHRIZON developed a 3D application, available on iPad, enabling ACCOR HOTELS' customers and international sales teams to discover the new facilities of the Hyatt Regency Paris Hotel in an interactive and realistic way. The app was designed to give a complete overview of the renovated hotel, focusing on the common areas, rooms and different types of suites available.

An Immersive Experience

Thanks to 3D modeling, app users can immerse themselves in the atmosphere of the Hyatt Regency Paris Hotel and discover the new spaces in an immersive way. Whether it's the lobby, meeting rooms, restaurants or bars, each space has been recreated with great attention to detail, allowing users to project themselves into the hotel's luxurious atmosphere.

3D Application Features

The application developed by OHRIZON offers several features to facilitate navigation and exploration of the renovated hotel. Users can access an interactive 3D map of the hotel, enabling them to locate the various spaces with a single click. What's more, each space is accompanied by a detailed description sheet, providing information on the facilities, services and specific features of each area.

A Multilingual Application

To reach an international clientele, the application has been developed in several languages, with an English version as the main language. This enables ACCOR HOTELS' sales teams to promote the hotel to customers all over the world, using the app as an interactive sales tool.

Results and Commercial Impact

The application developed by OHRIZON has had a significant impact on sales at the Hyatt Regency Paris Hotel.

Thanks to this application, the sales teams were able to present future layouts in a realistic and immersive way, which aroused the interest and enthusiasm of potential customers!

What's more, the app has reduced the time it takes customers to make decisions, by offering them a virtual experience of the hotel and enabling them to visualize the spaces before they're even completed.

Conclusion

The 3D application developed by OHRIZON for the Hyatt Regency Paris Hotel has revolutionized the customer experience, offering realistic immersion in the hotel's new facilities. Thanks to this application, sales teams continue to promote the hotel in an interactive and captivating way, with a significant impact on sales. This initiative testifies to Hyatt Regency Paris' commitment to offering guests an exceptional experience and remaining at the forefront of innovation in the hotel industry.


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